About Us
Who We Are
Circadian prides itself on working with select companies in the latter stages of early growth working towards a near-term transformational catalyst. Working with exceptional success stories not only bolsters our distinguished track-record, but also reflects favorably on all Circadian clients.
Unique to the marketplace, Circadian uses a comprehensive and integrated suite of “pull” strategies to showcase a client’s value proposition in an engaging format. Active offense is the only way to win in today’s market.
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Let Us Tell Your Story
Whether private, pre-IPO, or navigating the early stages of growth as a public company, let Circadian craft and deploy an optimized message to the capital markets, and secure your company’s superior ranking in visibility, valuation, and long-term viability.
Our firm will handle every element of creating all digital materials, launching marketing campaigns, and communicating the company’s value to high-value market participants while the company focuses on what’s important; growing the business.
When we engage a new client it is a firm-wide exercise. Every employee, with their respective expertise, is enveloped in every campaign– it’s our first priority.
– Tyler Troup, Managing Director
Traditional IR
Communicate with your Shareholders via press releases, investor decks, IR websites, conferences, roadshows & direct communication. These are a public company’s first line of offense and defense since an engaged shareholder is a long-term shareholder.
Having a deep industry knowledge matched with world-class design and copywriting capabilities allows Circadian to reposition any Client company to the top of any investment manager’s watchlist.
Systematic, personalized institutional outreach to investors actively investing in companies similar to the client is an underutilized tool to build the shareholder list and one always employed by the Circadian team.
Owned + Paid Media
Controlling the narrative is paramount to any marketing campaign and owning the outlets is the only way to ensure this. On a fully compliant basis, Circadian’s media outlets, both web and social, will serve as a repository of easy access, positive sentiment client content to would-be investors doing due diligence.
Paid ads, when done right, provide a range of benefits. But executing a productive, cost effective digital advertising campaign takes a firm with many years of experience.
Syndicated Media
Like any good organization, we operate as a team– and our team extends beyond our office. Having relationships and syndication avenues for our content, both client and non-client content, enhances visibility as well as credibility.
The goal of any marketing campaign is to go viral and with investor marketing the goal is no different, and 10 million points of distribution between Circadian and our partners certainly elevates our client’s profile.
Earned Media
At the very top of the publicity pyramid is earned media. The unbiased voice of a thought leader writing positively about your company carries a lot of weight in the investment community.
Circadian has working relationships with financial writers and influencers covering all 11 S&P sectors, and clients typically see 20-30 coverage pieces in a typical campaign.
Traditional IR + Marketing
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Owned + Paid Media
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Syndicated Media
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Earned Media
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Meet the Team
The team behind Circadian Group is the backbone and drive behind the output. A firm rooted in 25+ years in IR and marketing.
Tyler Troup
Managing Director
Tyler’s role at Circadian sees his day-to-day activities mostly client-facing as the main conduit between the rest of the team and the client’s market goals. Leveraging his time on sell-side Bay Street, Tyler designs and customizes every client campaign to best expose the company’s value proposition to the optimal Investor audience. Having grown the firm by leaps and bounds over the past 12 years, Tyler attributes the success to two main factors; performance and accountability.
Avid traveler, family man, fitness enthusiast and philanthropist are all ways to describe Tyler’s out of office persona. Tyler is a proud graduate from the Odette school of Business (finance) in Windsor, Ontario.
Ryan Troup
President
Ryan operates Circadian’s vast network of media properties on both traditional web-based platforms as well as new and emerging social platforms. Ryan also manages the team that comes along with the media division from copywriting to advertising and everything in between. Always finding ways to add new and effective content mediums, Ryan is constantly expanding the firm’s capabilities and ultimately client performance.
Ryan is also actively involved with Circadian’s charitable involvements as well as many other charities on a personal level. Ryan’s spare time is spent with his family as a father to two young girls and is an avid pro sports fan.
Justin H.
VP of Digital
Shawn V.
Managing Director
Julie S.
Director of PR
Kris F.
Vice President, IR
Chang C.
Director of Social Media
Tharp Thompson
Writer
Christa Corel
Content Creation
Brittney Johns
Writer
Dante Williams
Writer
Contact Us
Digital
info@circadian-group.com www.circadian-group.comCanada Office
4510 Rhodes Dr. Suite 701
Windsor, Ontario, N8W 5K5
+1 (647)-930-1037
Circadian Group is proud to announce we’ll be teaming up with Elevai in the future!
Their focus ... is on stem cells and regenerative medicine that makes a difference in people’s lives!
More on Elevai: https://elevaiskincare.com/
#client #sponsor #elevai #skincare
We are pleased to announce that Circadian & PowerTap have partnered up!
PowerTap Hydrogen is ... disrupting the traditional model of centralized offsite hydrogen production & their goal is to become the emissions-free, renewable solution to modern transport!🚙 #sponsor #powertap
We’re happy to announce our partnership with Marizyme!🧬 They’re accelerating the next ... generation of life sciences; focusing on the development & commercialization of healthcare innovations that make a difference every single day #lifescience #clientspotlight #sponsor #MOTNF